Manage To Change

SIIA: New Rules for Licensing, Building & Aggregating Information

Earlier in the spring, while attending the Software and Information Industry Association (SIIA) NetGain conference, I was asked to answer a question as part of a series for the SIIA Content Division. 

As the result of sheer coincidence, Chris Anderson was a keynote at the conference and was also asked the same question.

Several people were interviewed and the SIIA has posted all of the interviews as well as all of the sessions from NetGain.

The question?

What are the new rules for licensing, building and aggregating information?

Chris' answer was brief and pointed to Freemium as the new model.

My answer was a little longer and is included here just for fun!

Anderson, Gladwell, and Godin - Oh My!

Image via CrunchBase

As many of you know, there has been an interesting and spirited debate going on around Chris Anderson's (pictured) new book Free: The Future of a Radical Price, Malcolm Gladwell's review of that book, and Seth Godin's rebuttal to Gladwell's review.

Those arguments speak for themselves and you can see them on this Squidoo lens started by Seth Godin.

What I find interesting are that the tactics being used and the roles being assumed look very much like those employed during a change management effort within an organization.

There are people advocating, recognizing, and interpreting change (Anderson and Godin) and there are those seemingly resisting change or debating its impact (Gladwell).

Those that bring up alternatives or poke holes at the new direction are regarded by the "change visionaries" as resistant, threatened, or sometimes, simply ignorant.  Often, while some are truly resistant to change, many are simply raising issues and perspectives that haven't been fully considered by the change management effort.

On the other side, change visionaries are often resistant to considering anything contrary to their position. Adaptation or adjustment of the change being implemented is viewed as selling out or lacking faith.

It's the healthy debate between these groups, and the shades of gray between them, that allows the organization to find its way and avoid some costly mistakes in the process.

As General George S. Patton said, "If everyone is thinking alike, then somebody isn't thinking."

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Really Strategies Acquires DocZone.com

For those of you that don't know, I've been working with Really Strategies for over a year now.

Last week we completed the acquisition of DocZone.com.  Aside from acquiring a great tool, we also are integrating a very talented group of people.  That's the part I look forward to the most.

Here's the Really Strategies press release and a post on the Really Strategies blog about how the companies will fit together - in case you're interested in learning more.