Apparently Google feels
that being recognized as a household name is not a good thing. They may be directing their cease and desist
orders at media outlets, but media outlets didn’t transform Google into a verb
– Google customers did!
When I googled Google tonight I found that the BBC, paidContent.org, and The Independent also referenced Google's aversion to being used as a verb.
I suppose I can say I googled Google since I actually used Google.
Had I used Yahoo! or Microsoft I’d likely be in big trouble right now!