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» Comfortable or Curious ... Ruts or Renewal? from BrainBasedBusiness
Seth Godinwrote recently, thatthe brain looks for coincidences wherever it can find them. Ann Michael added that were all pattern seekers … its how we learn. From a brain based perspective this creates both beneficial a... [Read More]

Comments

I think we're onto something. First, you have just explained why people fall in love with bogus statistics -- the correlations between eating ice cream and murder. Theere is a pattern. It doesn't mean the two are actually related.

Second, patterns are preductable and so they make us feel secure. We know what comes next. That's powerful. No surprises. It's easy to tell when things are broken. If a pattern breaks, we notice right away and we feel smart for noticing. :)

I completely agree, Liz!

It's like identifying and then expecting patterns helps people to act without having to think too much.

Unfortunately, when things change we're still acting according to the old patterns until we recognize it and adjust.

Ann

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