Having spent many years as the business voice in IT before shifting concentration to marketing and editorial, I've watched as content and technology have become increasingly intertwined.
Impressive technology and meaningful content are no longer all that's required to create successful products. For even a chance at success, technology and content must work seamlessly together, aimed with a laser focus on customer objectives.
Focusing on product development and content management in the information industry, I've worked with Kaplan, Wolters Kluwer, Reed Elsevier, John Wiley & Sons, Sage Publications, the Massachusetts Medical Society, the American Medical Association, and others.
Successful companies manage to change: they
anticipate change, cause it when they can, and use it to motivate
growth, flexibility, and innovation.
I lead and support teams that develop content products, services, and systems.
Areas of Expertise
Product Development: Marketing, Planning, Strategy, & Implementation of content related products and services through varied delivery mechanisms (web, mobile, print, etc.) including electronic books & journals, databases, live events, mobile applications, social media initiatives, and community development.
Project Structure and Management: All phases of project execution including business case development, project definition & scoping, vendor selection process definition & management, vendor evaluation, communication planning & execution, executive reporting, etc.
Business Analysis: Requirements gathering & analysis, process definition, and vendor evaluation as related to product or systems development.
Change Management: Assessing & managing the impact of change on staff, customers, and business operations.
