Darren Rowse over
at ProBlogger.net started a community writing
project this week. He’s asking
people what they think are the essentials of successful blogging.
I’m very new at
this (my disclaimer), but here are my impressions so far:
Content is king. Posts should be:
- Valuable
– meaningful and useful to your audience
- Concise
- 350-400 words maximum. If you’re posts are
longer, you might need a good round of editing. You might also be trying to cover too many ideas at once. Split the content into more posts and give
each idea the spotlight.
- Consistent
– stay on topic and write regularly. People need to know what to expect.
- Candid
– there’s no substitute for honesty!
- Passionate
– write about something you love. People
can tell the difference.
Material is key. Get your ideas from:
- Other
blogs - blogs like yours and ones that are not like yours. Find different perspectives.
- Reading
- news, journals, newsletters, books, advertisements – anything and everything;
online and in print!
- Observation
- what seems odd to you? Where do you
see opportunities for topics?
- Exercise
– stay in shape, clear your mind, take walks and when something hits you write
it down or record it immediately!
Attitude is critical. Exercise:
- Courtesy–
be considerate of your audience. Encourage
and support people who comment (positive or negative).
- Humility
– no matter how much you know about a topic, there is more knowledge to be
gained - and it can come from anywhere!
- Commitment
– everyone’s interests have peaks and valleys. Experiment and see
what works for you.
- Confidence
– don’t be afraid to say what’s on your mind. But be confidence enough to listen and don’t feel threatened when
someone disagrees with you. Admit when
you are wrong!
Collaboration is the whole point!
For me, this is
my primary reason for blogging. I love
to read other blogs, comment when something strikes me, and link to as many
interesting places as I can!
I believe that if
we all work to make the blogging “industry” successful and healthy, we will
ultimately grow our own opportunities as well!
Thank you for the great insight about splitting lengthy contents into multiple posts. I love reading what others talk about in their blogs. I'll definitely visit again.
Posted by: Henrietta | May 29, 2006 at 07:10 AM
It's funny, because i was just thinking about the subject last night. And the thing that struck me was..responsability,
sometimes marketing and art get too mixed up.
marketing of a blog shoud be in service of the 'art', the writing. Not just for marketing sake
Posted by: OutsiderArtist | May 27, 2006 at 10:27 PM
A great review! I also noticed quite a few folks saying be open to change.
Posted by: Mike Sansone | May 26, 2006 at 09:43 PM